The Morning Mirror

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Iconic Campbell Soup Changes Name

The iconic soup brand, Campbell Soup Company, has decided to change its name. The company, which has been around for 155 years, is dropping the word “Soup” from its name. Now known as The Campbell’s Company, the brand hopes the name change will reflect the company’s many other snack brands, including Goldfish and Pepperidge Farm. 

Mark Clouse, the company’s President and Chief Executive Officer, released the following statement on the brand’s decision: “This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio.” 

Clouse said, “[w]e are ready to turn the page and enter a new chapter where we build on Campbell’s transformed portfolio, strong team, and aligned and engaged culture with the goal to set the standard for performance in the food industry.”


Shareholders must approve the name change at the company’s annual meeting in November.